![]() ![]() We wanted to offer a range of teas in the spirit of the "Traditional to Modern" scale (we use to describe coffee roasting levels/styles) with the hope that anyone can enjoy one of the Onyx tea offerings. There are so many wonderful teas and herbals out there, how did you decide on the selection that Onyx currently offers? Tea time is a soothing reprieve from the work day to enjoy a fragrant, comforting cup.ģ. I love that steeping tea can be less methodical. In the afternoon, however, I turn to tea. ![]() The manual elements of measuring, grinding, timing and pouring brings me peace of mind. It's become a daily ritual that helps me frame my morning with positivity and gratitude. My day always starts with a coffee pour over using a Kalita Wave dripper. What does your daily tea & coffee ritual look like? Recently, Onyx has begun sourcing cacao and specialty tea, and it has led to new Terroir chocolate offerings and Onyx Tea offerings.Ģ. Additionally, Onyx has always been very active in the coffee competition world, which keeps our team at the top of their performance across service, education and hospitality. This translates to journeying around the world to find the finest and most unique coffee offerings, setting a high bar for quality from roasting to the final cup, and being responsible and committed in trade relationships with producing partners. Onyx is a team of specialty coffee roasters seeking truth, quality and accountability in coffee. Since 2020, I've had the opportunity to work on the e-commerce side of the business and some other projects including the curation and start of our tea program! I started as a barista at Onyx just wanting to learn all about coffee, coffee service and the overall supply chain, but I previously worked in corporate marketing and advertising for many years. Hello! I'm Ivana Chan, and I'm currently the Director of E-Commerce at Onyx Coffee Lab. Can you introduce yourself and Onyx Coffee Lab? We ended up doing a product swap which was really fun and I thought I would share more about her!ġ. Something that I always find interesting is how when I meet people who only drink coffee, they think tea is “complicated” but in reality, a coffee enthusiast is looking for similar things when searching for good coffee that a tea drinker is!Īfter reaching out, I was put in touch with Ivana who is the Director Of E-Commerce and worked on the tea curation. ![]() I was sold and purchased a sampler that my partner could use like an advent calendar, he raved about the coffee!įast forward to 2022, I started seeing Onyx post about tea! I got so excited because I felt as though this was a company doing everything right with coffee so they would probably be doing the same with tea. There is also a story behind each coffee as well as impeccable branding. This is something I look at when I’m purchasing teas as well. I liked the way they described their coffees and the information they gave about the beans. On the hunt for a coffee advent calendar in 2020, I cam across Onyx on Instagram. While he does drink tea with me and enjoys it, he prefers to start his day with coffee. Throughout the years, I’ve tried different coffees to try to get a taste for it but it’s not really my thing so I stick to tea. The box also becomes reusable for future coffee storage or inventive collections.I first learned about Onyx coffee when I was on the hunt for a coffee advent calendar. The true intersection between art and science.įrom a practical standpoint, most of Onyx coffee is shipped around the world and this box also has a strong rigidity to prevent breakage and cut down on thick glue/milled cardboard shippers. This again manifests the complexity and ever changing flavor profiles of coffee. Light dances, shadows are made and each angle gives a new window into the beauty of the pressed paper. The box is coated in a soft touch tactile and depth is given by embossing the top and debossing the bottom giving three planes of existence to the face of the box. This projects a physical experience with each purchase setting an expectation before brewing. The “box & bag” concept creates a personal experience and intentional feeling of unboxing a gift. Matte earth tone colors are printed on biodegradable bags and boxes that achieve maximum expectations with minimal footprints. Using texture, architecture and layers within the branding to mimic the complexity and quality we hope to induce in packaging. Communicating quality and expectation was the goal in designing the new Onyx retail package. ![]()
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